We often talk about how to build a successful business, and what I like to term a successful business is a business that you love. So let's talk about how to build a business that you absolutely love.
I'm Jen Argue, I have been leading masterminds for the past five years for six and seven-figure entrepreneurs, and I would love to help you start your own mastermind as well so that you can create a really big impact with those around you and work a lot less and make a lot more at the same time.
So today we're talking about the do's and don'ts of how to build a business that you love. To me, that is the essence of a successful business, especially as a small business owner. And what's very common when people are starting out is they copy somebody else who is successful. And that is my first don't of building a successful business. When we see other people doing things that are successful.
It's probably because it's in alignment with who they are. Because the more in alignment with who you are, the more alive you're going to feel and the more love and joy you're going to feel in your life. And the same goes for your business. Now, you might be thinking, well I'm starting out. I don't really know What I need to be for my ideal customer or how to be in a way that is successful.
And the best thing I would encourage you to do is to think about who you are when you have hit that point, or at least that first point of success. Who are you when you've hit that and dig deep into that thought an expression of who you are because when you really dive into you and your best expression of yourself, that's when you are going to find that alignment and what that is for you.
And so, although it is good to look at what other people are doing who are successful, the way that they're showing up and delivering their message is going to be different than the way that you show up and deliver your message. And I want to encourage you, there is no shame in doing it differently.
There is no shame at all in doing it in the way that you are best built to do that. Because showing up as yourself is literally the most successful and fulfilling way to build a business. And to not show up as yourself and to try and copy somebody else is going to be so exhausting because it is exhausting to be something other than you're not.
And so number one, my biggest don't is don't copy other people. Instead, get really in touch with yourself and deliver your best self to your audience. The second don't of how to build a successful business is to not do what you think is the industry standard if it's not connecting with you. There are lots of people out there who are suggesting lots of different ways to approach building your business in a successful way.
For example, you might hear people say, the best or only way to start building your business is to have a high ticket offer. Another person might say no, go low ticket in high volume. There's all different ways, some people might say start off with one-on-one coaching and then move into a group program, or no, start with a group program and then do one-on-one.
Whatever it is, there are a lot and lots of different ways to start your business or to grow your business, no matter what level you're at, to be honest. And what's most important is to listen to your gut, listen to what feels aligned for you. I know different people who never want to work one-on-one with people.
They would much rather have a do-it-yourself course that people can purchase and work on their own or have a group program where they have coaches and they have other people helping them, you know, with the delivery of their program. And so, those people have found success in those ways because they listened to what they felt was best for them and how they knew they would love to show up in their business in the best way.
Not everybody, needs a course and not everybody needs to do one-on-one. There are all different ways to build a business and to create a satisfying income and serve the people that you are built to serve. That doesn't have to include doing something that you don't want to do. So having the freedom, knowing that, that you can build a business however you want it to be.
And this, I wannt to say even goes with building out a mastermind. You can build a mastermind. However, you want to build it and like what I'm doing in my course that I'm creating to help people have a profitable mastermind, I'm giving all the guidelines and all the things that have worked for myself or others that I've seen lead masterminds, but within that...
Oh my gosh! you have so much freedom, and so just knowing that you can let go of any type of anxiety or nervousness you might have about having to do something a specific way because somebody else found great success with that, you can let that go. And have the freedom to stay within what makes you happy.
So let's talk about the Do's. What is the best way for you to build a business that feels completely aligned that you completely love? Okay! I am just going to give a caveat. There are lots of things we do in our business that we don't love, but those are the types of things that are non-negotiables. What I find a lot of times is that most business owners don't enjoy the bookkeeping.
Okay! So that's just an example. That's something that is going to be on your plate until you are able to hire that out, and that's okay. That's a little different than building out a program or serving an audience that you don't totally love. So let's dive into that.
So here are the Do's. The Do's of building a business that you are completely in love with is to serve who you want to serve, how you want to serve them, at the price point you want to serve them and where you want to serve them.
So who you want to serve? There might be...talk about...what is the best type of population to serve? And yes, there are going to be certain populations that have that higher need that...that are going to be easier to serve because they are ready to throw their wallets at you because they're so excited you have an answer to their problem.
But that doesn't mean that you can't serve somebody who you long to serve who is not in that audience, and there are ways to reach them and ways to connect with them that I've seen that, give you freedom. It gives you freedom, but knowing who you want to serve and really going deep into that audience is going to feel that from you.
And when they start to form that connection with you, they're going to know that you get them. You are there for them, and they're going to fall in love with you. And you will find naturally through that a way to serve them in a way that you can build an organization around.
Now let's talk about how you get to serve them. How you get to serve them like I mentioned before, is going to flow out of what you feel in alignment with. Again, you could do the one-on-one services, you could do the group coaching programs. You could also just do the DIY programs...the do-it-yourself courses.
There are lots of different ways to how to serve your audience in a way that you love to do it. And I have seen people build programs or services that were not aligned with themselves that they ended up...hating [laughs] in the long run and that they ended up just completely pitching. I've even seen people completely ditch their businesses because they got out of alignment with how they were serving their audience.
And the way that you start serving your audience. That might change over time. As long as you are aware of it and you're making those changes along the way. The longer you stay in something that really feels out of alignment, that is going to grow on you, and it's going to become a...this low-level frustration that eventually builds up.
So it's a really big frustration, and again, you're going to want to get rid of it or throw the business away altogether, which I have seen both. A very common situation for this is when somebody has a membership and it's very common for people to have a program or a course and have 90% of the people who buy not even show up.
It's pretty common and I know people who have very high show-up percentage rates and high completion rates, but they're not typically in the norm, so I'm not [laughs] going to include them in this. This is the part where people have built something that...isn't having a big show-up rate, and it feels discouraging.
And then it starts to feel like, why am I doing this? And the purpose is missing because the purpose is to help people, right? And if you don't feel like you're helping people because they're not showing up, you can start to question why you even built that program in the first place. And I think a lot of times if we are building something that...
We think is useful but isn't in alignment with who we are. Our energy just isn't going to flow through that. So staying in touch with what you love most and really staying in alignment with that when you're designing how to serve your audience...that is going to create this beautiful business that you love.
So let's talk about the price. The price point that you want to place on your programs and how you serve your audience has some different factors that go into it for sure. You want to look at what is the transformation worth that person is getting. I don't like when people say, charge what you're worth.
I like better when people say, charge what the transformation is worth. Because if you're actually getting those people a transformation that makes a huge difference in their life. There's a better feeling that goes behind charging something that's worthy of a...you know, comparison for that.
Now, this is where you have to be in alignment if you feel uncomfortable charging something, it's either because you haven't grown into that price yet of feeling like you are able to do that. It's just not where your heart is. Your heart wants to keep it at a different price. And I've heard somebody say once that somebody asked this woman. Well, do you want your business to be the Walmart of this industry that she was in?
And she thought about it and she said, I love Walmart. Yeah, I do. And so she charges a very low price for her membership, and it is huge...It is huge...She found alignment with who she was and how she delivered her program at the price point that felt right to her, and she is experiencing incredible success.
So really knowing yourself. And knowing what feels in alignment with you. Also, always questioning, you know, is it just me? Am I not challenging myself enough to really fit the shoes that I should be wearing at this point? Or is this really truly feeling great to me and I want to stay here? So going forth in that way is going to help you to feel really bold and comfortable and excited about the price that you're offering your program at.
I also wanna bring up where you're serving your clients. It's amazing! I have been to a bunch of conferences. I've had a lot of people through my masterminds over the years. Everybody that I have talked to that has built a big successful business that they love has built it in a different place.
To When you think about like where to serve your audience or where to build your business, there's really two places, right? One is your marketing, where are you doing most of your marketing? The other place is your delivering, where are you delivering your programs and your services? So when it comes to your marketing, I have seen people build really successful businesses...
Completely on YouTube or completely on TikTok, Instagram, Facebook...I know a business that has built completely successful business, 100% on Facebook. Get this without emails, this business does not even have an email list. Believe it or not, and they just provide 100% of their services in groups and most of their marketing is word of mouth...incredible, right?
I think it's so fun to see how people build their successful businesses and it's really fun when people are doing it, like I'm talking about in ways that are aligned with them that they love. Because when you are in alignment, you are going to show up so much more energetically and so much more confidently and excited.
It makes a huge difference. The other part about where to serve your audience is with where you deliver your services. I use Kajabi and I love Kajabi. It is so wonderful to me. I will put the link. I do have an affiliate link to Kajabi and I will put it wherever you are listening or watching this and Kajabi has been a game changer for me.
I was on different platforms before, but once I got into Kajabi number one...it just became super user-friendly. I was able finally to go into my dashboard and make any changes I want anywhere in there...within minutes and have it done, and it's very user-friendly so I could do it myself. And they have this incredible support system that I like to use.
I like to use the live chat and you just get online with somebody, instantly and they answer all your questions. I mean, it's so amazing! So I do love Kajabi...plus it's all in one, so it has the email, it has the courses, the website, the sales pages, my podcast, it's got a community feature, it's got quizzes.
Literally, there's so many things within it, and highly accessible, so I love it. I won't put my link here for you, but you might find you are completely in love with something else. Like this program I was telling you about that is 100% in a Facebook group...Amazing! There are other people that use...ClickFunnels or Circle, or WordPress.
There's just so many different ways. A lot of businesses build their own apps, [laughs] there's so many different ways and I love to hear them all and I get inspired. By hearing what people are doing to build their businesses that are different than the norm, we do not need to do the norm. In fact, stepping away from the norm is a way to stand out and to make your business be more noticeable, even so when it comes to design.
The way you're offering things, the place that you have it, the price you set, how you do it, who you serve, all of those things...be in alignment with who you are. Don't try to copy somebody else. Don't feel like you have to fit into industry standards. You just be you and be your best bold you. And deliver your message as often as you can, in the best way that you can for you and your audience, and you will build a business that you love.
And that excites me so much. Nothing breaks my heart more than seeing somebody start to not like their business anymore and want to throw it away, whether it's a program or the whole business, that just breaks my heart because they had a dream and their dream was kind of ruined, you know, by beliefs that they had about having to be like someone else or fit into an industry-standard.
Instead, trusting themselves and really listening to their gut about what works best for them. So my hope for you is that you build a business that you absolutely love and that explodes and serves all the people that you've ever dreamt of serving.
Thank you so much for listening today, I hope that if you found value in this, that you would subscribe to my podcast and share it with a friend and leave a review.
Thank you so much!